Last week, Facebook surpassed Google to become the most visited website in the U.S. That means that more people logged on to see what their friends were doing on Facebook than executed searches on Google. Just to give a sense of their scale, last week Google and Facebook combined for 14% of all website visits.

So why should those of us in construction care about internet social media? Well, the construction world, along with the rest of the world, becomes more interconnected and complicated every year.

Being great at what you do is still the best insurance policy for success in hard times. Yet, that competence may not be enough. Some self-promotion and networking just may be required for you to keep working in these challenging times.

I don’t particularly like it, but that’s the way it is. So you would be wise to stay somewhat current with these social networking trends. Do you have a Facebook account? If not, I encourage you to sign up for one.

The process is simple. You can go to the “find friends” screen and let Facebook access your email. Then anyone who you have emailed who is on Facebook will come up as a possible friend. That attribute makes it easy to find people. Maybe one of those people will play a part in hooking you up with your next job.

Go to HubSpot if you want to better understand web traffic and analytics.