Do you ever need to convince someone that your firm is the one to hire? Here’s a great video that will make you laugh and give you an example to avoid.

httpv://www.youtube.com/watch?v=x8IelPxzRFs&list=UUqbmk1LC5ki5DymG40Dkb7w&index=3&feature=plcp

Think hard about the work you do, who your best customers are and why they choose to work with you. Know where you add the most value and stick to that.

I got offered the chance to manage a $20M construction project today by one of my favorite customers. As soon as he told me about the project, though, I told him I wasn’t the guy to do it. It was a few hours further away then I normally work and was a type project I don’t typically do.

He’s worked with me on many projects and believes in my capabilities. He was amazed that I immediately told him I wasn’t a fit for the project and told him a good way to proceed. To be successful, we need to focus on what we do best and not be greedy. When we grab for work out of greed, nobody wins.

The video above reminded me of one that a cycling buddy sent me. If you happen to like riding a bicycle, take a few minutes and watch this video. I laugh out loud when I watch it. Cyclists truly are knuckleheads.

httpv://www.youtube.com/watch?v=47cGzu6-q40

By the way, if you watched both videos, you noticed that they were produced on the XtraNormal.com site. That seems like a reasonable way to create some fun content.