The Publicity Hound wrote an interesting piece about the dominance of Google +. I was an early supporter and have logged lots of connections, but haven’t really used it too much. I was thinking it may be a G-Failure but the reasons below tell me otherwise.

1. Google + has become the backbone of the Google search engine experience. While Facebook hides all it’s info from Google searches, the Google + info gets included.
2. Google + has over 400M  members, less than half of Facebook but way more than any other social networking site. Over 90M of those members are active and that number keeps growing.
3. The Google + hangouts are becoming more and more used in business and social settings. As this trend of simple video chatting continues, you will want to be using Hangouts.

So the takeaway here is to get you business and your self on Google +. You still have time to get the advantage of being an early adopter. Don’t miss this wave, dude.