If you are looking to grow your business or organization, publicity trumps advertising. We are all trained to look past ads, but we read articles and tend to believe what the journalist writes.  If you’re interested in growth, check out 92 Ways to Get (and Maximize) Press Coverage. The photo below from Ben Afflect in Boiler Room applies to money and publicity.

As you read through the tips, you’ll quickly discover that they take time and effort. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Let’s start this New Year with as much perseverance as we can muster.